Time: 4.30pm – 5.30pm | Venue: Nedbank Stellenbosch University LaunchLab
LaunchLab invites you to attend the next LaunchLab Talk, The Power To Succeed, with guest speaker, Grant Rushmere.
BOS Ice Tea, an organic Rooibos based beverage, is the brainchild of entrepreneur Grant Rushmere and partner, Richard Bowsher – creative men of vision matched with a business savvy that has seen them each succeed with previous entrepreneurial start-ups.
Within a year they successfully launched BOS Ice Tea, and placed it in over 1,200 delis, supermarkets and restaurants, earning product design accolades all the way.
Now, just over a year after launch, they have received major investments from two international players, Invenfin, the venture capital arm of investment company Remgro Limited, and Manchester United Football Club manager Sir Alex Ferguson.
After graduating from UCT with a degree in Economics and English literature, Grant Rushmere spent the next 10 years living and working in Europe. His passion for design and Africa fully stoked, he returned to Cape Town and soon after founded the Afro Coffee brand which he sold to Red Bull GmbH in 2007.
He had learnt much about branding a distinctly South African product, as well as a thing or two about Rooibos. “While developing the Afro brand I worked extensively with Rooibos, blending it with all sorts of different flavours,” Grant explains. “I realised that its natural sweetness makes it the perfect carrier for fruit flavours. With its healthy, healing properties being increasingly recognised locally and internationally, the obvious choice was to start with Rooibos and build the product from there.” So he approached fellow entrepreneur and Rooibos farmer Richard Bowsher with the brand concept and secret recipe, and BOS was born.
Join us for this talk where Grant will share his entrepreneurial story and take us through the journey of his powerful drive to succeed in the startup world.
The talk will be followed by a drinks and networking session.
We look forward to welcoming you at LaunchLab.
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